As a unique economic development tool, the Main Street Four-Point Approach is the foundation for local initiatives to revitalize their districts by leveraging local assets - from cultural or architectural heritage to local enterprise and community pride.
The four points of the Main Street approach work together to build a sustainable and complete community revitalization effort.
Committees at a Glance
The committee works to shape the image of the community by creating a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about the commercial district and what it has to offer, and educating business and property owners about design quality, and long-term planning.
Economic restructuring strengthens your community's existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today's consumers.
The goal of the Organization committee is as an advocate to getting businesses and volunteers working toward the same goal of supporting the Mattapan business district. Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. Through volunteer recruitment and collaboration with partners Mattapan’s programs can incorporate a wide range of perspectives into its efforts of volunteer-driven revitalization programs. Volunteers are coordinated and supported by an Executive Director, who divides the workload and clearly delineates responsibilities.
The goal of this committee is to create a positive image that sparks community pride and improve consumer and investor confidence in the Mattapan commercial district. This effort is done through advertising, supporting retail promotions, promoting and hosting special events, and developing marketing campaigns help sell the image of the Main Street to the community and surrounding area. Promotion works to display the commercial district's unique characteristics to consumers and visitors.
National Trust for Histroric Preservation
All Committees are staffed by MSMS Board Members and volunteers